DIGITAL STRATEGY SERGE NORMANT - 2011
"In her consulting role as Digital Marketing Consultant for Serge Normant Hair-care, Keren showed excellent communication and leadership skills, helping to create a more functional team who accomplished a tremendous amount of quality work in very short timelines. Among our accomplishments were the creation of a basic full year digital marketing strategy, an Online activity Editorial Calendar for site and social media activity, the launch of a new blog, and the creation of an optimized monthly email newsletter template." Janie Wood, Brand Director, Serge Normant
Serge Normant is a premium haircare brand, created by the famed namesake stylist to the stars - Serge Normant. Following the product launch, we briefly joined the team to instate structural rigor and strategy to the online activity of the brand. From creating the missions statement, to assigning year long goals and content strategy around strategic partnerships, an overarching plan was put in place. Additionally, we reviewed the site, oversaw its optimization, created all social media channels, including the blog, activated bloggers in unison with the PR team, ran the first media buys on Facebook and Google, created the e-newsletter template and launched email marketing.