DIGITAL DEVELOPMENT CHRISTIAN LOUBOUTIN - 2011 to 2013
When Susannah joined Christian Louboutin in 2011 she joined in a newly created role with the task of building the popularity and awareness of the Christian Louboutin brand within the online space. This was to be undertaken by leading and developing the company's first worldwide online PR strategy while educating and guiding the global PR teams into a greater understanding of the complexities of the digital market. During her time at the company the brand's online popularity sky rocketed. Global online press coverage consistently increased by 100% season upon season with marked growth in key regions. The social media following grew from under a million followers to over 6 million through organic growth alone, placing Christian Louboutin as the owner of one of the most successful Instagram profiles in the fashion industry. The successful launch of new social platforms both for the western and Chinese markets allowed the brand to communicate with it's customers around the world across 8 platforms. Christian Louboutin has now established itself as one of the leading voices in luxury fashion within the online space.