Arms Around The Child
DESIGNER RELATIONS FOR ARMS AROUND THE CHILD - 2014
“Keren is an experienced, purpose-driven marketer, with powerful creative connections and great energy. With Arms around the Child she has been a pleasure to work with. She is elegant and committed and an incredible saleswoman for the things she believes in and brings that passion to everything she does.” Leigh Blake, Founder, Arms Around the Child
AATC is a non-profit organization dedicated to saving the lives of AIDS orphans in impoverished nations. The organization believes in a world where children living in extreme adversity have their lives transformed into a bright future. They deserve happiness, hope and respect.
After the success of the organization’s haute couture icon bears which were auctioned at the New York Other Ball, and raised substantial funds for AATC, the organization geared up for a new endeavor – launching The Other Gift Shop
in collaboration with Farfetch - the online luxury fashion marketplace. The Other Gift Shop will raise money for the AATC cause using luxury fashion as the medium this Christmas, and all sales will be donated to AATC.
For the creation of the gift shop, we joined to solicit the mega talented designers of the world for the donation of exclusive products.
While the shop has not yet launched, this is expected to be a knock-out success. We have amazing designers on board. Watch this space for more!
Next up, in 2015, we have also created a new fundraising platform for AATC called THE OTHER AUCTION. Partnering with Paddle 8, AATC will present a series of "DUETS" - contemporary art pieces co-created by the world's biggest rock starts, and the world's biggest art stars. The auction and fund-raiser benefit will take place in NYC in May 2015.